Read verified reviews from business owners, find state/local incentives, and understand key decision data.

Target Industries

Advanced Manufacturing

Appleton's strong history in manufacturing continues with a focus on high-tech sectors like medical devices, paper products, and food processing. The city offers skilled labor, research facilities, and competitive land costs, making it an attractive hub for innovative manufacturing companies.

Food and Beverage Manufacturing

Given its agricultural heritage and proximity to agricultural resources, Appleton focuses on food processing and beverage manufacturing industries.

Healthcare and Life Sciences

Appleton aims to expand its healthcare and life sciences sector, leveraging the presence of hospitals, medical research facilities, and biotechnology companies. 

Tax Rates

Sales Tax: The local sales tax rate is 0.5%, the state sales tax rate is 5%, and the county sales tax rate is 0.5%, resulting in a total sales tax rate of 6%, or $6 per $100 of taxable goods sold.

Corporate Income Tax: Wisconsin imposes a flat rate of 7.9% on all corporate income, applicable statewide, including Appleton. Businesses in Appleton are not subject to a gross receipts tax.

Property Tax: Property tax rates vary, typically around 2.2% of the property's assessed value for commercial and industrial properties. Personal property, including certain exemptions, is also subject to taxation.

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Business Incentives

Quality Jobs Tax Credit

They offered by the Wisconsin Department of Revenue, incentivizes businesses to create new full-time jobs. In Appleton, WI, eligible businesses can receive a tax credit based on a percentage of wages paid to qualifying employees for up to five years, promoting job growth and economic development.

Investment Tax Credit

The (ITC) encourages investment in tangible property like machinery or equipment. Eligible businesses in Appleton, WI, can claim a federal ITC, deducting a percentage of eligible investment costs from their federal income tax liability.

Industrial Development Bonds

Industrial Development Bonds are issued by local or state governments to finance eligible industrial projects like manufacturing facilities or equipment purchases. In this city, the IDBs offer lower interest rates for qualifying businesses' capital expenditures on industrial projects.

Business Climate Overview

Appleton is located in the heart of Wisconsin, nestled on the Fox River and Lake Winnebago. It is approximately 30 miles southwest of Green Bay and about 100 miles north of Milwaukee. The city has easy access to major highways, including Interstate 41 and U.S. Route 10, making it a convenient location for businesses and residents alike.

Appleton, WI Demographics: Appleton has a population of approximately 74,000 people. The city boasts a diverse workforce with a high percentage of residents working in the manufacturing, healthcare, and education sectors. The median age in Appleton is around 35 years, making it a relatively young city.

Wages in Appleton, WI: The median household income in Appleton is about $55,000, which is slightly lower than the national average. The median rent in the city is approximately $800 per month, which is significantly lower than the national average, making it an affordable place to live.

Industries in Appleton, WI: Appleton is known for its strong manufacturing sector, particularly in the paper industry. The city is home to several paper mills and printing companies. Healthcare and education are also key industries in the city, with several hospitals and schools providing employment opportunities.

Quality of Life in Appleton, WI: Appleton offers a high quality of life with a low cost of living. The city has numerous parks, trails, and recreational facilities, making it a great place for outdoor activities. The city is also known for its vibrant arts scene, with several theaters, galleries, and music festivals throughout the year.

Education in Appleton, WI: Appleton is home to Lawrence University, a private liberal arts college known for its strong music program. The city also has a branch of the University of Wisconsin and Fox Valley Technical College, offering a variety of degree programs and vocational training.

Businesses in Appleton, WI: Some of the top corporations in Appleton include Thrivent Financial for Lutherans, a Fortune 500 financial services organization, and Pierce Manufacturing, a leading manufacturer of fire and rescue vehicles. Other notable companies include Miller Electric, a manufacturer of welding equipment, and SECURA Insurance, a mutual insurance company.

Map

Appleton, WI image

Our Team

Matt Rehbein photo
Matt Rehbein

Economic Development Specialist

City of Appleton Wisconsin
matthew.rehbein@appleton.org
920-832-6463

Kara Homan  photo
Kara Homan

Director of Community and Economic Development

City of Appleton Wisconsin
kara.homan@appleton.org
920-832-6468

Media

  • Appleton launches housing development policy task force

FAQ

Appleton has a diverse industrial landscape, with a strong emphasis on advanced manufacturing, particularly in high-tech sectors like medical devices, paper products, and food processing. Additionally, the city focuses on food and beverage manufacturing due to its agricultural heritage and proximity to agricultural resources. Healthcare and life sciences are also growing sectors, leveraging the presence of hospitals, medical research facilities, and biotechnology companies.
The total sales tax rate in Appleton is 6%, comprising a local rate of 0.5%, a state rate of 5%, and a county rate of 0.5%. This translates to $6 per $100 of taxable goods sold.
Wisconsin imposes a flat rate of 7.9% on all corporate income, applicable statewide, including Appleton. However, businesses in Appleton are not subject to a gross receipts tax.
Property tax rates in Appleton vary, typically around 2.2% of the property's assessed value for commercial and industrial properties. Personal property, including certain exemptions, is also subject to taxation.
The Quality Jobs Tax Credit, provided by the Wisconsin Department of Revenue, incentivizes businesses to create new full-time jobs. Eligible businesses in Appleton can receive a tax credit based on a percentage of wages paid to qualifying employees for up to five years, fostering job growth and economic development.
The Investment Tax Credit encourages investment in tangible property like machinery or equipment. Eligible businesses in Appleton can claim a federal ITC, deducting a percentage of eligible investment costs from their federal income tax liability.
Industrial Development Bonds are issued by local or state governments to finance eligible industrial projects like manufacturing facilities or equipment purchases. In Appleton, IDBs offer lower interest rates for qualifying businesses' capital expenditures on industrial projects, facilitating growth and expansion.