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Population: 122,921
Median Age: 27
Unemployment Rate: 8.1%
Male: 45.3%
Female: 54.7%
Median Income: $44,064
Median Rent: $869

Education (% Population)

High School: 21.7%
Some College: 32.2%
Bachelors Degree: 23.1%
Graduate Degree: 15.8%
STEM Degree: 46.50%


County: Pitt
Time Zone: America/New_York
Median Commute (Minutes): 18.0
Median Home Value: $163,110

Business Climate Overview

Greenville is a city in Pitt County, NC, and is located in the eastern part of the state, along Interstate 587. The Greenville MSA (metropolitan statistical area) has a population of approximately 180,000. The business climate in the Greenville MSA makes it a strong option for business expansion and relocation projects because of its strategic location, access to major transportation routes, and a supportive business environment. The metro is home to companies and organizations like East Carolina University, ECU Health, MrBeast, Thermo Fisher Scientific, Grady-White Boats, Avient, Catalent Pharma Solutions, and Hyster-Yale Group.
Here are some specific elements of the business climate in the Greenville MSA that make it attractive for corporate expansion and relocation projects:
  • Taxes: Greenville has a competitive tax environment, with a relatively low local tax rate. North Carolina also offers various tax incentives and credits for businesses, including the Job Development Investment Grant (JDIG) program.
  • Workforce: Greenville has a diverse and skilled workforce, with a strong presence in healthcare, education, manufacturing, and technology sectors. The city is home to East Carolina University, which provides a steady stream of highly educated graduates.
  • Wages: The median household income in Greenville is approximately $49,337, while the median rent is around $930.
  • Industries: Greenville has a thriving healthcare industry, with ECU Health being the largest employer in the region. Other prominent industries include manufacturing, pharmaceuticals, and technology. Companies like Thermo Fisher Scientific, Catalent Pharma Solutions, Grady-White Boats, Avient, and Hyster-Yale Group have operations in Greenville.
  • Quality of Life: Greenville offers a high quality of life with its vibrant downtown area and the Dickinson Avenue Arts District, diverse culinary scene, and numerous parks and outdoor recreational opportunities. The city is known for attractions such as the Greenville Museum of Art, River Park North, and the Greenville Town Common.
  • Education: Greenville is home to East Carolina University, a renowned public research university and fourth largest in the state, known for its programs in health sciences, education, business, and engineering. The city also has Pitt Community College, which offers a wide range of technical and vocational programs.


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Business Incentives in Greenville, NC

Pitt County Economic Development Grant

The Pitt County Development Commission provides an Economic Development Grant for qualifying projects. The grant is based on a percentage of the net increase ad valorem taxes above the base year prior to new investment for a specific number of years. For example, an industrial project can be awarded a grant based on 50% of ad valorem taxes for 5 years. Grants will be disbursed each qualifying year after payment of the annual property tax levy.

City of Greenville Full-Time Job Creation Option

The City of Greenville offers a Full-time Job Creation Option for companies that are making a taxable investment of at least $500,000 and hiring at least 25 new full-time jobs. To be considered for this grant, companies must pay at least 50% of employee health insurance for all of the new full-time incentivized jobs or provide an equivalent benefit. This grant option provides companies with the incentive based on full-time job creation only. Grant amounts are $1,000 per new full-time job, with a maximum annual installment of $100,000. This option contains a 3-tier structure that provides a larger incentive to companies that have elevated job levels by increasing the number of annual installments between two and five. New full-time job creation levels must be met each year prior to grant funds being dispersed. In addition, all new full-time jobs must be maintained for 3 years beyond the completion of annual grant installments.

Greenville, NC State Incentives

North Carolina Incentives

North Carolina’s targeted, performance-based incentive programs help companies that are locating and doing business in North Carolina by lessening the tax burden and lowering overall costs to the company. Learn more by clicking here.

Job Development Investment Grant (JDIG)

JDIG is a performance-based, discretionary incentive program that provides cash grants directly to new and expanding businesses to help offset the cost of locating or expanding a business facility in the state. Click here to learn more.

One North Carolina Fund

This is a discretionary cash-grant program that allows the Governor to respond quickly to competitive job creation projects. Click here to learn more.

Taxes in Greenville, NC

Greenville is a Pro-Business Community

Companies in Greenville benefit from operating in one of the most pro-business states in the United States. North Carolina has the nation’s lowest corporate income tax rate at 2.5% and an individual income tax rate of 5.25%. Beyond a strong tax environment, a number of state incentives and local incentives are available to new and expanding companies.

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Target Industries for Greenville, NC

Advanced Manufacturing

Greenville, NC is an ideal location for advanced manufacturing due to its strategic positioning within the Southeastern United States, offering easy access to major transportation networks and ports, facilitating efficient supply chain management. Additionally, the city's strong workforce, bolstered by partnerships with local universities and technical colleges, ensures a skilled labor pool for cutting-edge manufacturing processes and innovation.

Pharmaceutical Manufacturing

In the field of pharmaceutical manufacturing, Greenville boasts both the expertise and the essential infrastructure necessary for vital production. The city benefits from a steady influx of talent through its pharmaceutical and biotechnology programs at local educational institutions, ensuring a robust workforce for this critical industry.

Medical Devices and Supplies

Greenville excels in the Medical Devices and Supplies sector, boasting a substantial talent pool, a well-established transportation infrastructure, and a thriving community of over two dozen existing medical device and supplies manufacturers.

Greenville, NC Map

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Our Team

Josh Lewis, CEcD photo
Josh Lewis, CEcD

President and CEO

Uconda Dunn photo
Uconda Dunn

Vice President of Business Development

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Baylee Fox

Business Development Manager